This is a fashion ad for Dolce and Gabbana. This ad seems to just be displaying the new clothes the line is coming out with. However it is subliminally sending messages to men and women. The men are shown as dominant over women. The obvious image of this is the man pining the woman to the floor. A less obvious image is how all the men are standing up above the woman. By none of the men being on the same level as the woman it shows that they are more powerful and higher in society than she is. Also the background is of clouds and the sky. This gives the men a god-like appearance. It makes them seem superior to women. This ad is attractive because of the sexuality of it. This sexuality makes the ad seem okay to society. The purpose of this ad is to show that men have the power, even in fashion, to suppress women.
Tuesday, May 15, 2012
Gender in Advertising
This is a fashion ad for Dolce and Gabbana. This ad seems to just be displaying the new clothes the line is coming out with. However it is subliminally sending messages to men and women. The men are shown as dominant over women. The obvious image of this is the man pining the woman to the floor. A less obvious image is how all the men are standing up above the woman. By none of the men being on the same level as the woman it shows that they are more powerful and higher in society than she is. Also the background is of clouds and the sky. This gives the men a god-like appearance. It makes them seem superior to women. This ad is attractive because of the sexuality of it. This sexuality makes the ad seem okay to society. The purpose of this ad is to show that men have the power, even in fashion, to suppress women.
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